Backyard Seeds is the private label brand under which CountryMax sells a wide array of high quality wild bird seed offerings. The three most popular blends are sold in larger bag sizes whose designs were outdated and not cohesive with each other or the smaller bag labels. The goal with this redesign was to simplify the Backyard Seeds brand mark and create a familial look to the existing three bags, as well as leave opportunity for more blends to be added to the lineup.