Every year, CountryMax hosts a handful of photo submission contests, where customers can compete on social voting platforms to win prizes. They typically range from holiday themes to pets and backyard birds, but in the summer of 2022 we decided to launch the Homegrown Garden theme to engage our avid gardener customers. I led the campaign through concept, materials sourcing, promotional design, and rollout. We had custom garden stakes made that customers could pick up for free at any of our locations, place in their garden, and submit a photo of what they were growing - from gorgeous flowers to impressive fruits and vegetables.