This project was an employee apparel redesign centered around the CountryMax’s tagline — ‘For your REAL life.’ The brief was twofold: to encourage increased store employee representation through engaging graphics that they would want to wear on shift, and to highlight specific departments, starting with the 4 most popular (wild bird, garden, barn, & pet). I started with the circular badge shape for continuity, that each individual illustration could be set within. The intention is to expand with further designs for the rest of the departments and eventually print more items like stickers. The designs were so popular with our vendors, that they were fully funded in sponsorship dollars, with enough excess to purchase windbreakers for every employee as well.